Rhythm and Balance
Or to be more specific, I’m looking at a sub-category of repetition and change. Dawn uses repetition and change by showing the same few backgrounds multiple times as they change on a loop. Not to mention the sound that seems unchanging despite the fact that it too is just repeating itself.
How does this embody lightness?
Graphic Design: The New Basics, written by Ellen Lupton and Jennifer Cole Phillips says that “repetition is an endless feature of the human environment…Beauty arises from the mix.” Repetition is something we learn early in life. It’s the simplicity of a child’s song like “If you’re happy and you know it.” Through repeating the same few images, Dawn creates a rhythm that is simple and light.